Why Your Business Needs a Content Marketing Strategy

Content marketing is more than just a popular buzzword in the Internet marketing industry. The concept of content marketing underscores a powerful technique to promote a business on the Internet. By creating great content (such as a video, article, or infographic) and marketing that content (via Facebook, Google+, or StumbleUpon,) your business can take advantage of many opportunities to connect with potential customers.

The methods behind content marketing offer limitless channels to exploit your ideas. In short, you can create content in various forms and distribute it many different ways. And just a limitless as the channels to market your content are the potential benefits for your business.

All types of companies can improve their marketing efforts by producing and sharing awesome content. In fact, marketing software provider Kapost has found through its research that per dollar, content marketing contributes to three times more leads that tradition online advertising, such as paid search. For this reason, creating a content marketing strategy can be a momentous game-changer for your business.

Although content marketing offers a ton of advantages (some of which are nearly impossible to track,) there are three major benefits that your business can realize:

Build Brand Awareness
Inbound Traffic to Your Site
Generate Natural Link Popularity for SEO

Building Brand Awareness

As the foundation to marketing your content on the web, building brand awareness is further enhanced when the audience is engaged. This audience engagement is what fuels respect for your brand and bolsters a potential relationship. As a result, the quality and relevancy of your content is paramount. Any content you publish is a reflection of your business and its brand, so you’ll want to be creative and use the right context that relates to your target audience.

Some of the highest levels of audience engagement derive from visually-based content. Videos are a powerful medium to communicate to a potentially massive audience. And by optimizing videos for better search engine exposure (also known as search engine optimization or “SEO”), the overall marketing potential skyrockets. Also effective in the visual content category are images, infographics, cartoons and comics. Exercise your creativity and produce a compelling form of content that can help build awareness in your brand.

Inbounding Traffic to Your Site

The cornerstone of content marketing is to inbound traffic to your site. Marketing your content is a very powerful way to promote your niche or unique selling proposition. As long as you present the right calls to action, the individuals that interact with your content will be more apt to visit your website.

This form of traffic is unique because of the prior interaction that users experience with your content. The best ways to inbound quality traffic to your site is use your content to inform and educate your target audience. Addressing relevant issues, questions, and concerns is a good way to achieve this. For example, a criminal defense attorney may benefit from publishing an article about ‘what to do when faced with DUI charges.’ Any traffic coming from that article could very well be a highly qualified lead for the attorney’s legal services.

Generating Natural Link Popularity for SEO

When content goes viral, it tends to attract a lot of social attention. People usually link to popular content (link popularity,) and as a result, the content can earn a high level of authority. From a SEO standpoint, if a webpage has a high level of authority, then the outbound links coming from that page will be more powerful. This concept of SEO (commonly referred to as “link bait”) is one of the many effective approaches of content marketing.

Think of your wonderful piece of content as a link bait for your SEO efforts. In almost any form of content, whether a video, article, or graphic, you can typically include a link that directs back to your site. For instance, graphics and videos will usually always have supportive text or an author attribution. Here you can include a bit about who you are, as well as a link back to your website. If your content generates a lot of buzz and people start linking to it, the SEO value of your content will only become more powerful.

Developing Your Strategy

Putting together a successful content marketing strategy will depend on the resources you have on hand. You’ll want to determine which types of content are going to be the most relevant and effective to connect to your target audience. Additionally, you’ll also want to pinpoint the ideal publishing platforms and social media sites to market and promote your content. All strategies for marketing content are unique, so you’ll need to get creative as to how you approach the strategy for your business.

Boho Is Back, Conscious, Holistic Fashion!

Funky and chill, free spirited Bohemian fashion, conscious design that is holistic and now more necessary than ever. Patchwork gypsy skirts and hippy yoga pants, embroidered caftans, colorful tribal, paisley prints and chunky bead jewelry are totally in style. With a resurgence of design styles and fashion icons ramping up its popularity, bohemian hippy chic fashion is known for its earthy wanderlust roots and relaxed vibe.

Travelers of the old world “Banjara” were gypsy wanderers, who wanted to be different and lived life on their choice set of rules, creating trends and not following a social dictum.The boho lifestyle and clothing is based on the diverse gamut of cultures and patterns with the archetype of mixing and layering clothes, prints and colors. Earthy conscious designs, upcycled vintage fabrics, traditional handloom prints and weaves, the choices are endless. Mix and match Indian chikankari tunics with cutout ragged jeans! Georgette tunic dresses as beach cover ups, or use the white shift dresses for yoga and meditation, adding on accessories like the earthing malabeads and copper bracelets, seeking nature and connecting to mother earth.

The boho style sees Priyanka Chopra donning a cute cutout midi dress in tie dye at the country festivals, the Boho vibe is casually chic and elegant. Mylie Cyrus wears the colorful bohemian sari mini skirt with a white blouse tucked in at the waist.
The newer side of this trend has moved onto a “hippie-luxury” style with fashion designers creating earthing luxury style collections overflowing with old style fabrics full of passion and tranquil colors. The dreamy bohemian fashionista plays with long maxi skirts, soft flirty tunic caftans, embroidered dresses and earthy stonewashed fabrics.

The ultra modern Bohemian grounds herself to Mother Earth, rejoicing in her love and radiates confidence through her choice of earthy colors. The style manifests in the romance of original tribal art with pure cotton and ethical fabrics. Upcycled saris made into skirts and dresses, the fun and playful look is easy to accessorize and you create a fashion statement like no other as these are so unique and one of a kind.

Street style bohemian can be funky or chic, the gauzy printed maxidress is good for all seasons. Sandals and a hat for the summer or add a light jacket and booties for cooler days. The authentic tribal patchwork design skirts and boho vintage pants contrasts with the bold black tank, mixing bohemian with city chic. Be a glamorous fashionista, create your own style – conscious, holistic, earth friendly and in tune with nature, using clothing artisan created and unique.
Be a Boldly Mogul Bohemian Fashionista!

Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.